The arrival of facebook changed all that and people migrated from faceparty in their thousands leaving the owners of the site with a large database of people who weren't actively using it.
As we all now expect, the internet is changing constantly. Shifts in user trends, implementation of new technology and an increasing knowledge of how those trends can be exploited to maximize commercial profit now see the worldwide web gaining unprecedented power and unleashing a stronghold over our society in general as the virtual world merges with traditional offline marketing.
Thankfully every so often as with facebook, a product comes along that is inventive yet so simple that we wonder why no one thought of it before. Facebook connected us to our friends and family and we thought social networking had reached it's peak. As with many shifts in market trends, few of us see them coming, so as BONGAL prepares to launch itself onto the world stage we are left pondering why yet again we didn't see this one coming.
Faceparty was designed to connect us to people we don't know and allow us to search for them by age, sex and location. Facebook allows us to build a network of people we do know and keep in touch with them all in one place. Simple yet genius. So why if these two niches have been exploited do we need yet another network in our lives? What possible use might we have for yet another 'social network?'
Well the answer has been yielded in the unlikeliest of places. Ilkley, in West Yorkshire. Home to two of the internets brightest young entrepreneurs. Rory Marshall and Veriol Jones.
Although only 30, Veriol has vast experience in business and finance. Marshall on the other hand is a top fashion model and has starred in TV commercials for Ralph Lauren, Lancome and Marks and Spencer's. Prior to his modelling career Rory had a background in media and a keen interest in the web.
So how is it these two young men from Ilkley came to designing the most exciting social network since the arrival of facebook?
Their ambition has always been a simple one. "Connect me to everyone and everything the I am interested in."
In a recent press release Marshall states " There has always been a imbalance between the potential of the internet and the actual fulfillment of this potential. There are billions of people on the earth. Most of whom I will never have the ability to draw inspiration from, nor exchange my thoughts and views. So why I am I restricted to conversing only with those people I have met in my existing social life? Imagine the power that we could harness if we were able to efficiently connect with everyone on earth who we could possibly be interested in?
If the internet can go anywhere on earth but I cannot, why can't I use the internet to find people exactly like me? And so BONGAL was born.
From what I can see the message is clear. Bongal is not a replacement for facebook, it is a tool to find people who share your interests. It is in effect like a giant forum mixed with a social network. However it's appeal lies in the fact that you appear to able to generate an entire network of like minded people who share your exact interests. From people who like the same fashion as you, the same music, the same charities- to events and organisations you might want to get involved with. Among the many benefits, I can see writers contacting film makers, musicians connecting with singers, singers connecting with studio technicians, artists exhibiting their work to those people interested in their particular medium, not to mention the sports hobbies that would flourish as more and more people connected with each other. The list of positive effects that will come from BONGAL is as infinite as our ever expanding interests, which makes it an absolute improbability that bongal won't find it's way into most of our lives at some point in the future.
2010 is the year of bongal
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